Tzeffrey Tzanetos is a CEO-vetted, globally-networked advertising + design team led by executive creative directors Jeff Huggins and Andrea Tzanetos (a.k.a. Janetos). Since declaring independence from the agency world in 2010 we have established brand-defining, C-suite relationships with global clients Wix.com, Elizabeth Arden, Kohler, Kraft/Mondelez, and NBC Sports + Silicon Valley disruptors Duda, Kabbage.com, Agilent Technologies, and Sangamo Therapeutics + local Bay Area brands Rubicon Bakery, Oakland A's, and Sonoma Academy.
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Featured Work:
BRANDING + CONTENT CREATION
Working directly with CEO David Kohler, we led a two year strategic initiative to develop a brand and original content premise that unifies Kohler's Kitchen & Bath, Power, Destinations & Resorts, and Golf divisions on a single OTT platform.
CONTENT + BRANDING + LIVE SPORTS PRODUCTION
As founders/head of content and creative, we launched a disruptive live-sports boxing platform on NBC and Twitch in 2021 which peaked at 2.4 million global viewers, and created what ESPN and The Athletic called "the Ring City Movement."
ADVERTISING + CONTENT
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In a category full of high-profile advertisers like Square Space and Go Daddy, we introduced Wix to the US with Super Bowl commercials three years in a row that helped Wix become the category-dominant brand with over 100 million registered users.
ADVERTISING + DIGITAL
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New York City's Success Academy is a network of 37 high-performing, K-12 schools founded by legendary educational disruptor Eva Moskowitz. Working with her in-house team, we've led K-3 recruitment for each of the last three years.
BRANDING + ADVERTISING + DESIGN + CONTENT​
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100 years after inventing the beauty category, the Elizabeth Arden brand needed to rediscover its reason to exist. CEO Scott Beattie and CMO Kathy Widmer charged us with finding a new, globally-relevant brand narrative that could re-establish Arden as a legitimate player in the prestige beauty category.
BRANDING + SOCIAL/DIGITAL CAMPAIGN
In a category full of do-it-yourself website builders, Duda is the one platform built for professional website builders. Working directly with CEO's Itai Sadan and Amir Glatt, we helped define Duda's core brand premise, and brought it to life both internally and externally.
BRANDING + DESIGN + ADVERTISING
Sonoma Academy is Sonoma County's premier college prep high school. For the last 10 years we've helped create a distinct brand/narrative to recruit a diverse population of students who are seeking a holistic, horizon-expanding high school experience.
ADVERTISING + DESIGN + CONTENT​
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Conventional wisdom says social media is the root cause of distraction and procrastination at all levels of education. Moti-matic is a forward-thinking approach to using social media to help college students across the country set goals, validate commitments, establish effective study habits and stay on schedule.
