Design exploration for Rubicon Bakery ... a Bay Area bakery famous for its business model of hiring and training former convicts, addicts, and homeless people. Their cakes, cookies, scones and muffins are sold throughout the Western United States in Whole Foods, Safeway, and local grocery stores. The design challenge was to explore the many different facets of the Rubicon brand, from "premium baked goods," to "justifiable indulgence," to "social contribution," to "East-Bay homie-made."

CLIENT: Rubicon Bakery  DESIGNER/CD: Andrea Janetos  CD: Jeff Huggins